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19705 Nordhoff Street
Northridge, CA 91324
Phone: 818-341-1003
Fax: 818-341-7330
E-mail: info@GotMMP.com

Mon - Fri 8:30 AM - 5:00 PM

19705 Nordhoff Street
Northridge, CA 91324
Phone: 818-341-1003
Fax: 818-341-7330
E-mail: info@GotMMP.com

Mon - Fri 8:30 AM - 5:00 PM

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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

May 17, 2021

Marketing Misses for Your Business to Avoid

We’ve all been there—you worked so hard on a marketing campaign, and it flopped. It’s okay that you took a swing and missed. A sure thing that suddenly turned into a not-so-sure-thing. They say that it’s not a failure—it’s a learning experience. Relax, we’ve all been there! Luckily, there are a few common mistakes that are easy to spot and even easier to avoid once you’ve done them. Take it from us and use these tips to steer clear of marketing mistakes. It’s time to put your business’s best foot forward.

 

An Outdated List

There’s nothing worse than spending time and money on something that never makes it to the intended recipient. Whether you mail an award-worthy direct mail piece to an old address or hit send to an invalid email, all of your hard work went to waste. That’s why it’s important to have a database of your audiences that you update regularly. Reach out every now and then to confirm if the information you have is still valid and how your audience would best like to be reached. While one person may prefer email, others will prefer good old-fashioned snail mail.

 

No Call to Action

Your marketing materials were well received… but what now? It’s important to have a clear call to action on every single item. This could be as simple as directing your audience back to your website or a bit more complex like following up to attend a specific event. Whatever you do, make sure your recipients know exactly what action they should take next.

 

Confusing Language

It’s important when writing your marketing materials that you know your audience. Grouping your audience into various personas can help make it easier to write your materials. Give your persona types a name, age, hobbies and interests. Consider brands they may love and how those brands speak to your audience. The more you can relate to your prospective customers, the more likely they’ll be to relate with your products and services. Remember to avoid industry jargon that could be confusing to new customers.

 

Ignoring New Avenues

It worked 20 years ago, so why isn’t it working now? While it is essential to stick to what you know, it’s also imperative to acknowledge new ideas and methods of marketing. Take a moment to try something you’ve never done before. It may help to take a pulse survey to see how your audience would like to be reached. Or, consider holding a test group meeting to see how your marketing materials are responding. You might just find your next big success story with something you’ve never tried before.

 

Not Tracking Your Efforts

If an email marketing piece is sent out and you didn’t track it, you’ll never know if it succeeded. Likewise, if a direct mail piece hits mailboxes and you didn’t use a personalized URL, you’ll never know if the latest increase in sales is due to your marketing efforts or a happy accident. That’s why no matter what you do, online or offline, track your marketing campaigns. Then it’s out with the old and in with the new. Whatever is working the best, you’ll be most successful to focus your efforts there instead of in channels or efforts that may not be working. 

 

Mistakes happen. The most important part is what you do to learn from them. Take it from marketers who have been there… all of us! These common mistakes have happened to us all, but you can take steps to ensure they don’t happen to you. Next time, you’ll be ready!