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19705 Nordhoff Street
Northridge, CA 91324
Phone: 818-341-1003
Fax: 818-341-7330
E-mail: info@GotMMP.com

Mon - Fri 8:30 AM - 5:00 PM

19705 Nordhoff Street
Northridge, CA 91324
Phone: 818-341-1003
Fax: 818-341-7330
E-mail: info@GotMMP.com

Mon - Fri 8:30 AM - 5:00 PM

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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

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  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

November 15, 2021

5 Intriguing Marketing Ideas Based on Human Characteristics

Luckily for marketers, human nature is often predictable. If you’ve ever wondered why some marketing tactics have been proven to work time and time again, it may have something to do with tried-and-true human mannerisms. For example, we all love to know that we’re getting a deal, and many of us are intrigued by a mystery. Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed. Check out these five marketing ideas based on our very human reactions that are sure to build intrigue.

 

1. Use Mystery

Give a discount, but don’t tell your customers the number until checkout. That way, they’re intrigued to make a purchase. Allow your customers to spin a wheel to get a prize or discount. Send a direct mail piece with a scratch-off to win a mystery surprise. It’s human nature to be curious about a surprise or a mystery, so use that to your advantage! Intrigue helps drive customers to your door, whether that be online or in person.
 

2. Give Points

While some are more competitive than others, there’s something about racking up points that keeps customers coming back for more. Assign a point value to various products or services, or give points for each visit. Get creative with your points system! Find a way to track the points and offer a reward after reaching a certain point value. This system will help your  marketing efforts play to the people who have a strong competitive nature.
 

3. Make Your Audience the Star

Everybody likes to feel special, and your marketing efforts have the power to do just that. Use personalization to make your audience the star of the show. Offer deals that are specific to the recipient. Use their first name in the email or direct mail piece to show that you took the time to personalize your marketing materials. With direct mail and email marketing , target your audience with the products and services you know they love the most. This will show them that you truly pay attention and care about their needs.

 

4. Reward Loyalty

Businesses often focus on getting new customers that they lose sight of some of the most important people—their current customers. Consider implementing a punch card, whether printed or virtual, to track the amount of business or transactions the person does with your business. Consider some type of reward for their loyalty. This could be access to an exclusive event, free educational items, a discount or even as much as a trip at the end of the year, depending on your business.
 

5. Offer a Deal

People love to feel like they’re winning, and a great deal offers exactly that. There are two important aspects to consider when making a deal for your customers—What is a good enough deal to get your customers to make a purchase, and what makes sense for your business so you aren’t losing money? There are a few other considerations at play. Maybe the deal doesn’t make your business money, but it leads to increased sales in the future. Therefore, you could measure it as a successful marketing tactic. 

 

These marketing tactics have worked time and time again for a reason. Human characteristics say that we are curious, competitive and love a great deal. Use this knowledge to your advantage to develop marketing strategies and campaigns that truly work for your business!