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19705 Nordhoff Street
Northridge, CA 91324
Phone: 818-341-1003
Fax: 818-341-7330
E-mail: info@GotMMP.com

Mon - Fri 8:30 AM - 5:00 PM

19705 Nordhoff Street
Northridge, CA 91324
Phone: 818-341-1003
Fax: 818-341-7330
E-mail: info@GotMMP.com

Mon - Fri 8:30 AM - 5:00 PM

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High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • If looking professional is important, then dressing up your documents in quality presentation folders is a must. It can even increase your odds of landing a potential client.

  • With a branded, custom-printed calendar, you can keep your company in front of your client all year long.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • They're not just for restaurants anymore. Table tents are great for any type of countertop display or for events where you want to promote something special.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • We can provide you with all your greeting card and invitation needs, from those essential corporate holiday greeting cards down to simple event invitations.

  • Organize your materials with professionally designed, custom-printed binders and tabs.

  • Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Did you know that using variable data can potentially increase your ROI 5-10 times more than traditional direct mail campaigns?

  • Make life easier with custom made stamps created for either your business or personal use.

  • Eye-catching, colorful door hangers can be an effective way of getting someone's attention while delivering your message.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

  • Recognize and commemorate special moments and accomplishments with awards and plaques fit for all ages.

September 27, 2022

4 Tips to Design a Logo that Lasts

Branding is an important aspect of your marketing efforts that will help you stand out from the crowd. It’s the piece that ties together all of your marketing tactics so that they have the right look and feel, and so that somebody immediately sees your promotional pieces and knows that it’s coming from your brand. 

One of the most important parts of your branding that you’ll want to perfect is your logo. It’s one of the first things somebody will see and associate with your brand, which is why it’s so important to be memorable. Check out these tips to ensure your logo is memorable and impactful for years to come.

 

1. Remember Simplicity Matters

If you’ve ever seen a logo and wondered what it was supposed to mean, the company likely missed the mark. For example, consider Nike’s  simple swish which has become a memorable national symbol. McDonalds has thousands of locations that are all recognizable by the golden arches. FedEx snuck a simple arrow into their name as their logo, using two different colors. Some of the biggest, most memorable brands chose simple logos that have stood the test of time. While you may be tempted to sneak in complex meanings, remember you need a logo that everybody will understand.

 

2. Tell a Story with Colors

Whether you’ve ever realized it or not, brands choose specific colors to evoke certain feelings when you see their branding and logos. The colors that you choose for your logo matter. For example, if your business is a heavy customer-service focused business, you may choose a shade of blue which can signify trustworthiness. If you’re an energetic and powerful company, you may choose a shade of red. Consider what feelings the colors you choose evoke instead of simply choosing colors that you like. 

 

3. Make It Work in Multiple Formats

What may look good on one format will differ on another. Consider where you might see a logo. The logo will go on signage outside of your building, on direct mail pieces, your website, swag, email marketing messages and more. While your logo should remain consistent, it is okay to make different versions. For example, maybe your logo has a version with your company’s name underneath it and a version where you can leave that off for tighter spaces that will already have the company’s name on it, like an email marketing campaign.

 

4. Do Your Research

A logo should be unique to your company, which is why it’s important to do your research. See what competitors in your industry are using. Use your research to spark ideas, but remember that your logo should stand out above the rest. Consider the colors your competitors are using, the imagery and the symbolism of their logos. You’ll want to differentiate your logo from your competitors, and try to elevate your ideas. Research on your industry and competitors can be a great place to start your logo-designing process. 

 

Designing a logo can be daunting, because it’s a piece of your branding that should stand the test of time. However, these tips can help set you up for success. Consider what your competitors are doing for inspiration, keep it simple, intentionally choose your colors and make sure your logo will work in every format. With a logo that lasts, you’re setting up your branding for success!